lash tint

I was asked to develop branding for a new lash & brow tint line, including logo and package design. The name was Eye Pop!, and the product developer wanted the line to have a retro, graphic novel feel.

The line was developed to have a female character representing each tint by their matching hair color. Each character was given a name, which then became the product name (e.g. Betty's hair color was blue).

I developed this brand's logo colors to be hot pink, yellow, and black with packaging to match. Halftones were used in the packaging to mimic the design in the logo, which bring a nice retro element to the brand.