As Senior Designer for Gryphon House, I was tasked with rebranding the company to refresh its look and revamp its digital presence. The logo and 2 brand colors already existed, so I had to work around that to bring a updated feel to this brand.

 

New, vibrant colors were added to the existing teal and purple to lighten and brighten. I added illustrations (such as the bookshelves and items) that were either created by me or sourced. Navigating the revitalization of Gryphon House's social presence was tricky, because I had to incorporate each book's design style into Gryphon House's overall branding style. In order to achieve this, I created seamless instagram carousels that allowed each book's social post to have its own style, and designed book release templates to create consistency in book announcements. I also incorporated custom animations for a new approach, and created 7 email templates to drive this new branding even further.