Through Taproot, I was chosen to do pro bono branding work for Nerdy Girl Success, an international nonprofit based in Texas. Their teen advisory board felt their current look was "old and grandmotherly", so I was tasked with giving this brand a complete overhaul.

​

With a name like "Nerdy Girl", the logo and branding needed to utilize that playful attitude and young vibe. I used the glasses element as a playful icon throughout their branding items. This would make them instantly recognizable and would set the tone for this organization's marketing.